Today many marketers realise this potential including our politicians, so with just over a week until the election I thought I would take this opportunity to look at what our politicians are doing in the social media networking world.
This is a look at what Labor is doing. The official ad with other 100,000 views in just a few days has been removed due to copyright infringements, so I will be making sure this link actually works.
The Liberals have been following up on their successful Kevin O'Lemon campaign with a take on Julia's new party.
This ad despite being on the internet since the start of August has only had around 45,000 views.
- Which ad do you think is the most successful?
- Should the either party change their message?
- Can they be accused of a lack of creativity?
- Is this the best tactic in the election?
Would love to start a debate on this one!
Noam
its gets better - there is more emarketing at play in the election. Check out this article: http://www.theage.com.au/technology/technology-news/threat-drives-libs-election-ad-campaign-down-the-googler-20100811-11z9w.html
ReplyDeleteI'm going to do a post on my blog about it later today.
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http://emarketingfrommatt.wordpress.com/
I liked the first one better because i thought the second one lacked creativity and coolness. i think that viral marketing is a good tactic to use in the election because in generates conversation...however, it wont change my vote just because one has a good ad.
ReplyDeleteThe real question is, who is viewing these ads? If it's just members of the party's base, then aside from solipsism and fundraising, there is very little value to these ads. Viral marketing works best when the message is carried by a universal aspect or interest. These campaigns, whilst good, don't do that effectively.
ReplyDelete