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| Hoyts, Chadstone 31/07/10 |
Hi all, so last night I went to the movies with my friends, and I came across this ad, I thought it was a great way to try and generate buzz via social media networks.
The sign encourages fans to upload photo's of themselves with the star of the movie to Facebook or twitter,
To see how it has works check out their facebook page
http://www.facebook.com/EasyAMovie#!/EasyAMovie?v=photos
Hey Noam,
ReplyDeletei saw this a while ago and thought it was a pretty good idea too...
Good way of getting people interested in the movie and also a good way of getting people's info so that the org can keep in touch with them.
This way of getting peoples details seems to be really catching on...
Seems that a lot other movies are doing that as well. Scott Pilgrim vs. the World site actually allows you to create your own avatar and link that directly to Facebook. It really does show how effective Facebook is in becoming a tool for increasing awareness.
ReplyDelete