For quite a while the internet and social media world has debated and contemplated how Twitter will start making money.
Ideas such as Free-mium service (having some features free and others that you have to pay for, similar to the way Linkedin works.)
The other idea was advertising. Twitter has chosen this path.
Brand United has just announced that "Promoted Tweets" can be purchased from Twitter highlighting that brands like "Sky, Sony and Vodafone are in negotiations to become the first brands to use Twitter's ad platform when it launches in the UK next year. " (Brand Republic September 28)
Whilst for many this has been a long time coming it remains yet to be seen, how users with interact with the promoted tweets and just how effective they will be.
I personally think this yet one more advertising gimmick that we get lost in the now deafening sound advertising online is making...
Will Twitter succeed in this venture...is 'Promoted Tweets' the best way to go about doing it?--let me know your thoughts
Tuesday, September 28, 2010
Wednesday, September 22, 2010
Twibbons get commercial
Twibbons: One of the latest crazes on Facebook and Twitter allow users to attach a ribbon onto their profile pictures.
Often they support a cause, a sporting team, political party or ones denomination.
Sutter Home an America wine company have tried to capitalise on this idea by introducing their own special breast cancer 'twibbon'. Saying for every person who uses the 'Twibbon' they will donate 1$ to the breast cancer foundation.
The Twibbon looks like this
 |
| Taken from Sutter Home micro site: sutterhomeforhope.com |
This is clearly a branding exercise as they are trying to get their image out there as much as possible. Its also interesting who would use this product as many of the users who would be attracted to Facebook fashions are likely to be over a younger demographic and the wine product would not be relevant.
Nonetheless, it is a good example of how they are partnering themselves with a charity in order to create positive brand associations.
I added the 'Twibbon' to my twitter account just to see how it works and it automatically creates a Tweet to spread the word.
I added the 'Twibbon' to my twitter account just to see how it works and it automatically creates a Tweet to spread the word.
For more information please see http://www.sutterhomeforhope.com/
As always let me know what you think.
Friday, September 17, 2010
Coca Cola's latest viral advertisment
This is the UK version
Coca Cola is know for its great viral advertisements over the years. The latest the happiness machine is no difference. I think this is one of the most creative viral advertisements out there. It clearly reinforces Coca-Cola's positive image and reinforces coca-cola's previous TVC campaigns.
A fantastic advertisement.
This is the original happiness machine video that aired during the super-bowl
A fantastic advertisement.
This is the original happiness machine video that aired during the super-bowl
Let me know what you think-
Monday, September 6, 2010
Social media gives voice to protesters
Whilst, this is an old new story I feel its message is still very much so relevant.
Recently I posted about hate groups on the internet, and how the internet gives voice to many that are not deserving of one. I feel it is appropriate to follow it up with a discussion on how the internet is giving a voice to those that do not have one.
June 2009 was the month of the Iranian elections, an election that many believed to be corrupted by the current Ahmadinejad government. As a result violent protests occurred and any one that opposed the government was arrested.
Enter Social media networks: To get heard and to highlight their cause to the rest of the world the protesters moved from the streets to the computers and Twitter and Facebook became news portals to the rest of the world.
News sites around the world set up webpages highlighting the protesters Tweets and forwarding their message to the world.
For more articles please see:
http://www.msnbc.msn.com/id/31409312/ns/technology_and_science-tech_and_gadgets/
http://mashable.com/2009/06/14/new-media-iran/
Recently I posted about hate groups on the internet, and how the internet gives voice to many that are not deserving of one. I feel it is appropriate to follow it up with a discussion on how the internet is giving a voice to those that do not have one.
June 2009 was the month of the Iranian elections, an election that many believed to be corrupted by the current Ahmadinejad government. As a result violent protests occurred and any one that opposed the government was arrested.
Enter Social media networks: To get heard and to highlight their cause to the rest of the world the protesters moved from the streets to the computers and Twitter and Facebook became news portals to the rest of the world.
News sites around the world set up webpages highlighting the protesters Tweets and forwarding their message to the world.
For more articles please see:
http://www.msnbc.msn.com/id/31409312/ns/technology_and_science-tech_and_gadgets/
http://mashable.com/2009/06/14/new-media-iran/
Friday, September 3, 2010
Hate Promotion on the internet
The French Revolution and the enlightenment created ideas of Liberty, Freedom and Justice for all. Democratic governments are giving people a voice to be heard.
However, the internet is giving a voice to those that should not have one!
This Wednesday is the Jewish new yeah (רוש השנה) (Rosh Hashanah) so I thought about talking about the most loved talked about Jewish topic-anti-Semitism!
As many of you know I am Jewish, and as a Jew I pay attention to anti-semitism on the internet.
As you can imagine I am outraged with the ability that groups once condemned by society, ostracised with their extreme views, are finding a voice to network and more importantly are able to promote themselves and their message to the wider population.
A recent Facebook event "Kill a Jew Day" was able to exist for enough time to create a serious impact, and whilst Facebook did do the right thing and remove the event, the haters achieved their goal of getting the publicity they desired.
Whilst, there has been a group created on Facebook to speak out against the disgusting event, a simple search on Google reveals thousands of websites, blogs, and commentary, and whilst many speak out against such hate others promote the hate message.
The Jerusalem Post is just one place to read the full the story.
For the majority of people social media networks are a great place to stay in touch with the long lost relative, or that friend you met on a camp, or holiday, or even work colleges, many contacts that in a world without the internet would not exist.
So apart from wanting to highlight this issue, I wanted to ask a few questions as well.
Most agree that the internet is a great place to promote anything, whether it be a business, an event, or even an individual websites such as Google, Youtube, Ebay, Linkedin, Facebook, or just a website.
However, with the freedom of information comes this danger of hate groups, and while society and technology races forward we a left with a feeling that society is going just as quickly in the wrong direction to the dark ages.
Facebook to its credit quickly removed the event, however, anti-Semitic website such as Jewwatch are free* to spread their message, in fact Google in the past has been criticized that with a search of the word Jew prominent anti-Semitic websites rank highly on an organic search so much so that google was forced to defend itself.
However, Google has taken steps to remove this problem however, due to the rate such websites are created it is still possible for them to get through.
The problem is not just limited to the Jewish people in fact most minorities face this problem.
Racism is a fact of life, whilst, it is illegal in many countries including Australia, under the Racial Discrimination Act. It still very much so exists. The internet is probably the best medium for racist messages to spread...and I can't see a way to really stop it other than vigilantes and watch dog groups surfing the net and flagging the offending sites.
Is this the only solution of can you think of others?
However, the internet is giving a voice to those that should not have one!
This Wednesday is the Jewish new yeah (רוש השנה) (Rosh Hashanah) so I thought about talking about the most loved talked about Jewish topic-anti-Semitism!
As many of you know I am Jewish, and as a Jew I pay attention to anti-semitism on the internet.
As you can imagine I am outraged with the ability that groups once condemned by society, ostracised with their extreme views, are finding a voice to network and more importantly are able to promote themselves and their message to the wider population.
A recent Facebook event "Kill a Jew Day" was able to exist for enough time to create a serious impact, and whilst Facebook did do the right thing and remove the event, the haters achieved their goal of getting the publicity they desired.
Whilst, there has been a group created on Facebook to speak out against the disgusting event, a simple search on Google reveals thousands of websites, blogs, and commentary, and whilst many speak out against such hate others promote the hate message.
The Jerusalem Post is just one place to read the full the story.
For the majority of people social media networks are a great place to stay in touch with the long lost relative, or that friend you met on a camp, or holiday, or even work colleges, many contacts that in a world without the internet would not exist.
So apart from wanting to highlight this issue, I wanted to ask a few questions as well.
Most agree that the internet is a great place to promote anything, whether it be a business, an event, or even an individual websites such as Google, Youtube, Ebay, Linkedin, Facebook, or just a website.
However, with the freedom of information comes this danger of hate groups, and while society and technology races forward we a left with a feeling that society is going just as quickly in the wrong direction to the dark ages.
Facebook to its credit quickly removed the event, however, anti-Semitic website such as Jewwatch are free* to spread their message, in fact Google in the past has been criticized that with a search of the word Jew prominent anti-Semitic websites rank highly on an organic search so much so that google was forced to defend itself.
However, Google has taken steps to remove this problem however, due to the rate such websites are created it is still possible for them to get through.
The problem is not just limited to the Jewish people in fact most minorities face this problem.
Racism is a fact of life, whilst, it is illegal in many countries including Australia, under the Racial Discrimination Act. It still very much so exists. The internet is probably the best medium for racist messages to spread...and I can't see a way to really stop it other than vigilantes and watch dog groups surfing the net and flagging the offending sites.
Is this the only solution of can you think of others?
Thursday, September 2, 2010
Ping: music's latest social media network
If Ping takes off MySpace is dead writes technology news website Mashable, and BBC Technology and hosts of others.
Ping is apart of the latest version of Itunes which when downloaded allows for users to follow their friends find out what they are listing to and find out what their favourite artists are up to. Jobs describes is "Facebook meets twitter meets Itunes"
This new social media platform is just one more step Apple is taking to become the technological leader of the modern era.
If Steve Jobs' Tweet is proved right some of the major players have a lot to look out for.
ceoSteveJobs
"I want to put a Ping in the universe."
Do you think that Ping will bring about the end of MySpace?
Ping is apart of the latest version of Itunes which when downloaded allows for users to follow their friends find out what they are listing to and find out what their favourite artists are up to. Jobs describes is "Facebook meets twitter meets Itunes"
This new social media platform is just one more step Apple is taking to become the technological leader of the modern era.
If Steve Jobs' Tweet is proved right some of the major players have a lot to look out for.
ceoSteveJobs
"I want to put a Ping in the universe."
Do you think that Ping will bring about the end of MySpace?
Wednesday, September 1, 2010
Fantastic integrated TAC Campaign
TAC (Transport Accident Commission) is as well known in Victoria as Coke and Nike. Everybody is aware of their shock tactics and emotional ads to lower the road toll.
Their latest campaign 'The Ripple Effect' takes this personal message one step further.
The website www.everybodyhurts.com.au, has a feature that when given permission uses the viewers profile information and creates a graphic of the ripple effect of all your friends that will be effected when you speed. It also makes it really easy to share the message by posting a link on the users friends wall.
Do you find that this type of campaign is too invasive or to confronting? I personally found it extremely confronting to see loved ones mentioned on the list.
Perhaps a downsize is that many people on Facebook that aren't really their friends, and the intensity of the message gets diluted?
Let me know what you think?
Their latest campaign 'The Ripple Effect' takes this personal message one step further.
The website www.everybodyhurts.com.au, has a feature that when given permission uses the viewers profile information and creates a graphic of the ripple effect of all your friends that will be effected when you speed. It also makes it really easy to share the message by posting a link on the users friends wall.
 |
| Screen capture from TAC campaign |
Perhaps a downsize is that many people on Facebook that aren't really their friends, and the intensity of the message gets diluted?
Let me know what you think?
Marketing and Physics can science really teach us marketing?
What do you think of this video? Do we really have less control over brands because of the internet? Is what Dan Cobley saying accurate should we embrace the "democratic nature" of the internet because it brings brands closer to the people?
Moreover, can one bad week really undermine a brand? Is Tiger Woods really not a good brand ambassador because of his personal actions? Whilst, initially some brands may have left him, many sponsors stuck with him, a decision that has probably been the correct one as the scandal blows over.
http://www.huffingtonpost.com/2010/03/01/tiger-woods-sponsor-there_n_480448.html
http://www.dailyfinance.com/story/media/tiger-woods-scandal-winning-sponsorship/19611581/
Can it be that the stronger the brand the more resilient it is to scandal?
Let me know what you think?
Subscribe to:
Posts (Atom)