Taco Bell offered free taco's to all of America if the MIR when re-entering Earth lands on a sheet in the South Pacific Ocean.
This campaign was practically free for Taco Bell and had many in America chanting Taco, Taco, Taco.
This campaign was amplified and gain millions of Dollars in free PR for the company.
This campaign is likely to find favour amongst the Australian public, and cleverly links an iconic Australian beer, with an iconic sporting event.
Will this end up costing VB more than they bargained for, or do they like Taco Bell think the chances of winning the Ashes are unlikely as the MIR landing on a sheet in the middle of the pacific ocean.
Would love to hear what you think about this campaign.
Is VB being too cleaver for their own good?
