Often they support a cause, a sporting team, political party or ones denomination.
Sutter Home an America wine company have tried to capitalise on this idea by introducing their own special breast cancer 'twibbon'. Saying for every person who uses the 'Twibbon' they will donate 1$ to the breast cancer foundation.
The Twibbon looks like this
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| Taken from Sutter Home micro site: sutterhomeforhope.com |
This is clearly a branding exercise as they are trying to get their image out there as much as possible. Its also interesting who would use this product as many of the users who would be attracted to Facebook fashions are likely to be over a younger demographic and the wine product would not be relevant.
Nonetheless, it is a good example of how they are partnering themselves with a charity in order to create positive brand associations.
I added the 'Twibbon' to my twitter account just to see how it works and it automatically creates a Tweet to spread the word.
I added the 'Twibbon' to my twitter account just to see how it works and it automatically creates a Tweet to spread the word.
For more information please see http://www.sutterhomeforhope.com/
As always let me know what you think.
It's amazing how these seemingly simple "gestures" can make a difference.
ReplyDeleteLast year we saw a similar movement, with people updating their profile pics to show a black "X" across their mouths, in protest at the proposed internet filter. Very effective.
Definitely a good idea to move these good will branding gestures onto the Internet. If you buy a breast cancer labeled deodorant than only a few people will be able to see you purchased it. I imagine it would get very expensive if they had to donate $1 for every person who uses a twibbon, and would the ROI be worth the $1…
ReplyDeleteEmily i agree with you..I placed in on my twitter for a total of 45 mins...just to see how it works...not sure that was worth 1$ for them either..
ReplyDelete