For quite a while the internet and social media world has debated and contemplated how Twitter will start making money.
Ideas such as Free-mium service (having some features free and others that you have to pay for, similar to the way Linkedin works.)
The other idea was advertising. Twitter has chosen this path.
Brand United has just announced that "Promoted Tweets" can be purchased from Twitter highlighting that brands like "Sky, Sony and Vodafone are in negotiations to become the first brands to use Twitter's ad platform when it launches in the UK next year. " (Brand Republic September 28)
Whilst for many this has been a long time coming it remains yet to be seen, how users with interact with the promoted tweets and just how effective they will be.
I personally think this yet one more advertising gimmick that we get lost in the now deafening sound advertising online is making...
Will Twitter succeed in this venture...is 'Promoted Tweets' the best way to go about doing it?--let me know your thoughts
No comments:
Post a Comment